Bachelor in Marketing, Commerce and Management
The Graduate Diploma in Marketing Commerce and Management of EGC Business School Lille is a generalist training in commerce, marketing, management and management that prepares you to integrate the company from the time you leave school or to continue your studies at Bac+5.
Diploma covered and recognized by the BAC+3 State
58 rue de l'Hôpital militaire, 59800 LILLE
Objectives of training
Acquire skills to quickly become operational and able to evolve in a business, marketing or management environment in France or internationally.
The versatility of the Higher Diploma in Marketing, Commerce and Management and the numerous field experiences allow you to quickly adapt to a constantly changing job market.
3 years
intensive post-bac training
92%
Integration rate at 6 months.
Aimed and recognized by the State
The 4 basic axes
- Contribution To help define the marketing strategy and ensure its implementation, especially in its digital dimension. Discover the stakes of AI.
- Participation Participation in trade policy taking into account the ethical, social and environmental dimension. Learn about negotiation and procurement.
- Mastery Mastering budget management and financial analysis.
- Understanding : Understand management. Develop entrepreneurial skills. Lead a project, work as a team.
Why training ?
Choosing the Bachelor of EGC Business School Lille is a human adventure where accompaniment is a reality of every moment. The generalist character of our Bachelor is a valuable asset here, offering everyone the time to discover their aspirations before specializing calmly. In this human-sized context, the rigour of our pedagogy naturally combines with a concrete professional immersion, guaranteeing solid opportunities while preserving the authenticity of an individualized journey.
Rodrigue, Head of Education Bachelor
Programme
A graduate degree in Marketing, Commerce and Management resolutely oriented towards international.
By integrating the Higher Diploma in Marketing, Commerce and Marketing, you choose an open international training offering you the opportunity to study and work abroad. Each student or alternate has the opportunity to leave 13 weeks in an international internship.
Discovery
Year 1
Competency block A
- Culture marketing
- Quali / Quanti studies
- Marketing Mix
- Digital strategy
- Innovation and Design Thinking
Competency block B
- Prospecting techniques and tools
- Communicating and Convincing
- Sales maintenance techniques
- Commercial law
Competency block C
- General accounting
- Management Tools
- Management Control
- Legal environment of the company
Competency block D
- Economic, geopolitical, environmental and societal issues in the territories
- Work Methodology / Project / Written Communication
- Professional communication
- Personal development, Leadership and efficiency
Other
- Business English
- Elective (LV2) / Soft Skills
Internships
- 1st semester: execution course (3 weeks)
- 2nd semester: 8-week commercial action course (alternative course in 2nd year) or 13-week international course (initial course in 2nd year)
Experimentation
Year 2
Competency block A
- Marketing Mix
- Digital Strategy
- Strategic Marketing
- Communication plan
Competency block B
- Negotiation
- Procurement
- Customer Relationship Management
- International Business (Eng)
- Plurality / Inclusion / Ethics / CSR
- Commercial Action Plan
Competency block C
- Management Tools
- Management Control
- Company Legal Environment
- Financial analysis
- Profitability of investments
Competency block D
- Economic, geopolitical, environmental and societal issues in the territories
- Personal development, Leadership and efficiency
- HR Management
Other
- Business English
- Elective (LV2) / Soft Skills
Internships throughout the curriculum
- Year 1: 3-week (S1) course, then 8-week commercial action course in alternation or 13-week international initial (S2) course
- Year 2: In initial training, 17 weeks international internship – alternating, 3-day school rhythm / 2 business days (full-time from April)
- Grade 3: in initial training, 20-week end-of-school internship – alternating, 1-week school rhythm / 1-week company (full-time from February)
Integrate the 2nd year directly
You have validated 60 ECTS on a course equivalent to the EGC, or 120 ECTS on a course that does not allow direct access in 3rd year EGC.
Selection process+−
The selection is based on the following analysis: the candidate's academic record from the baccalaureate and then an oral examination before a jury.
Time limits & fees+−
Proposals for admission shall be submitted within 10 days. Selection fee: 75 €.
Mastery
3rd year
Competency block A
- Digital Strategy
- Strategic Marketing
- Communication plan
- Brand Design & Content (Eng)
Competency block B
- Commercial Action Plan
Competency block C
- Management Control
- Financial analysis
Competency block D
- Personal development, Leadership & efficiency
- Logistics, Process & Ecological Impact
- Business Game (Eng)
- Entrepreneurship & New Economic Models
Other
- English
- Elective / Startup Innovation
Internships throughout the curriculum
- Year 1: 3-week (S1) course, then 8-week commercial action course in alternation or 13-week international initial (S2) course
- Year 2: in initial training, 17 weeks international internship – alternating, 3-day school rhythm / 2 business days (full time from April)
- Grade 3: in initial training, 20-week end-of-school internship – alternating, 1-week school rhythm / 1-week company (full-time from February)
Integrate 3rd year directly
You validated 120 ECTS (bac+2) on a course equivalent to the EGC.
Selection process+−
The selection is based on the following analysis: the candidate's academic record from the baccalaureate, written tests in management, marketing and commerce, an oral examination before a jury (with a part in English).
Time limits & fees+−
Proposals for admission shall be submitted within 10 days. Selection fee: 75 €.
How to integrate the Bachelor?
General, technological or professional Baccalaureate, or already 60, 120 validated ECTS? Integrate the Bachelor ECG Business School Lille in 1st, 2nd or 3rd year according to your course. Admission on file, written examinations (2nd/3rd year) and oral interview before an educational jury.
- Step 1: I'm registering on Parcourup
- Step 2: I select in the section « training of business and management schools baccalaureate+3 » EGC Business School of my choice. I can choose several EGC BS campuses.
- Analysis of the candidate's academic record (the notes of the French baccalaureate and the documents filed on the Parcoursup).
- Oral test before a jury.
- The selection is based on this double analysis and through a ranking.
- The admission proposals are published on Parcoursup according to the calendar.
- The selection is based on the following analysis: analysis of the candidate's academic record from the baccalaureate and oral examination before a jury.
- Admission proposals are submitted within 10 days Selection fee:75€
- Admission in 2nd year: experiment.
- The selection is based on the following analysis: analysis of the candidate's academic record from the baccalaureate, written tests in management, marketing and commerce, oral examination before a jury.
- Admission proposals are submitted within 10 days, Selection fee: 75€ Admission in 3nd year: mastery.
Training rhythm
Year 1
- 1st semester : execution course (3 weeks).
- 2nd semester : 8 week commercial action course (if initial choice in second year) or 13 weeks international training course (if alternative choice in second year).
Year 2
- Initial training : 17-week international internship.
- In alternation : 3 days school / 2 days company.
3rd year
- Initial training : 20-week completion period.
- In alternation : 1 week school / 1 week company.
Opportunities
- Traffic Manager
- Customer care manager
- Marketing project leader
- Product Chef.fe
- Communications Officer
- Community manager
- Digital sales Manager
- Business Developer
- Trade Officer
- Head of Sector
- Head of department
- Commercial Export
- Procurement Assistant
- Junior Management Controller
- Human Resources Manager
- Responsible for CSR
- Logistics Officer
- Financial Adviser
Our EGC students testify
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Group project management, we've done so much at the EGC that I arrive in Master's, I'm already used to it. [...] Enjoy the promo, the atmosphere that there is, because it sometimes misses after.
Helen
Bachelor promo 2022-2025 -
The EGC experience was first of all enriching, by the fact, of having a human-sized school, and proximity to all other students, faculty and stakeholders. But also by being able to do internships in France, abroad and alternation in the second year. Thanks to the exchange of inter-promos contacts, I did my second year internship in Croatia, this was the first time I went abroad, and it helped me a lot in my personal development and my level of English.
Louis
Bachelor promo 2022-2025 -
I really loved this school: the atmosphere between the students, the human size of the school, the follow-up, as well as the knowledge and experience of each teacher and speaker ensured my choice for this training.
Philippine
Bachelor promo 2021-2024
Your questions about the bachelor's degree
Admission, alternation, recognition of diploma, further education or job opportunities: here we answer the most frequent questions of future students and their families. If you do not find the answer you are looking for, our teaching team remains at your disposal for a personalized exchange.
The Bachelor is available from LAC. Admission is on file and motivational interview. The curious, dynamic and business-oriented profiles, customer relationship or marketing are particularly appreciated.
The alternation is possible from the second year according to the form of training. The school accompanies each student in his/her search for a business through his/her network of partner companies, throughout his/her training and also after it.
Yes. The Bachelor ECG BS Lille issues a diploma targeted by the Ministry of Higher Education. It is also listed in the National Directory of Professional Certifications (RNCP) at level 6 (BAC+3). It is recognized by employers and guarantees both academic and professional training.
Yes. Graduates of the Bachelor ECG BS Lille can pursue BAC+5 training at the EGC Business School, or apply to other major schools in France and abroad.
Head of Sector, Marketing Officer, Sales Advisor, Communications Manager, Account Manager... Graduates integrate SMEs, ETIs and large groups in all sectors of activity, in Hauts-de-France and beyond.
The training can be fully supported by the OPCO of the host company, where alternation is possible (from the second year).
Aid and financing schemes are available.
Contact us for more information.
Come to meet us
A question about the Bachelor? Want to visit the school? Our teaching team welcomes you for a personalized exchange.
03 28 53 00 00
58 rue de l'Hôpital militaire, 59800 LILLE
