Bachelor in Marketing, Commerce and Management
The Graduate Diploma in Marketing, Commerce and Management of EGC Business School Lille is a generalist training in commerce, marketing, management and management that prepares you to integrate the company from the time you leave school or to continue your studies at Bac+5.
Diploma covered and recognized by the BAC+3 State
registered in the NCP level 6 (RNCP42680)
58 rue de l'Hôpital militaire, 59000 LILLE
Training accessible to persons with disabilities
Reference disability:
Loic HEENS – l.heens@egc-lille.com
Objectives of training
Acquire skills to quickly become operational and able to evolve in a business, marketing or management environment in France or internationally.
The versatility of the Higher Diploma in Marketing, Commerce and Management and the numerous field experiences allow you to quickly adapt to a constantly changing job market.
3 years
intensive post-bac training
100%*
graduates in further education or in active employment 6 months after graduation – promo 2023
Source: CEFDG 2024 survey.
(27 graduates, 93% respondents)
The 4 basic axes
- Contribution To help define the marketing strategy and ensure its implementation, especially in its digital dimension. Discover the stakes of AI.
- Participation Participation in trade policy taking into account the ethical, social and environmental dimension. Learn about negotiation and procurement.
- Mastery Mastering budget management and financial analysis.
- Understanding : Understand management. Develop entrepreneurial skills. Lead a project, work as a team.
Why training ?
Choosing the Bachelor of EGC Business School Lille is a human adventure where accompaniment is a reality of every moment. The generalist character of our Bachelor is a valuable asset here, offering everyone the time to discover their aspirations before specializing calmly. In this human-sized context, the rigour of our pedagogy naturally combines with a concrete professional immersion, guaranteeing solid opportunities while preserving the authenticity of an individualized journey.
Rodrigue, Head of Education Bachelor
Programme
A graduate degree in Marketing, Commerce and Management resolutely oriented towards international.
By integrating the Higher Diploma in Marketing, Commerce and Management, you choose an international open training offering you the opportunity to study and work abroad. Each student or alternate has the opportunity to leave 13 weeks in an international internship.
Discovery
Year 1
Block 1 – Designing a marketing strategy
- Culture marketing
- Quali / Quanti studies
- Marketing Mix
- Digital strategy
- Innovation and Design Thinking
Block 2 – Deploying business policy
- Prospecting techniques and tools
- Communicating and Convincing
- Sales maintenance techniques
- Commercial law
Block 3 – Optimizing a company's financial performance
- General accounting
- Management Tools
- Management Control
- Legal environment of the company
Block 4 – Leading an offer development project
- Economic, geopolitical, environmental and societal issues in the territories
- Work Methodology / Project / Written Communication
- Professional communication
- Personal development, Leadership and efficiency
Other
- Business English
- Elective (LV2) / Soft Skills
Internships
- 1st semester: execution course (3 weeks)
- 2nd semester: 8-week commercial action course (initial course in 2nd year) or 13-week international course (alternative course in 2nd year)
Experimentation
Year 2
Block 1 – Designing a marketing strategy
- Marketing Mix
- Digital Strategy
- Strategic Marketing
- Communication plan
Block 2 – Deploying business policy
- Negotiation
- Procurement
- Customer Relationship Management
- International Business (Eng)
- Plurality / Inclusion / Ethics / CSR
- Commercial Action Plan
Block 3 – Optimizing a company's financial performance
- Management Tools
- Management Control
- Company Legal Environment
- Financial analysis
- Profitability of investments
Block 4 – Leading an offer development project
- Economic, geopolitical, environmental and societal issues in the territories
- Personal development, Leadership and efficiency
- HR Management
Other
- Business English
- Elective (LV2) / Soft Skills
Internships throughout the curriculum
- Year 1: 3 weeks course (S1), then 8 weeks course (if initial in 2nd year) or 13 weeks international course (if alternating in 2nd year)
- Year 2: In initial training, 17 weeks international internship – alternating, 3-day school rhythm / 2 business days (full-time from April)
- Grade 3: in initial training, 20-week end-of-school internship – alternating, 1-week school rhythm / 1-week company (full-time from February)
Integrate the 2nd year directly
You have validated 60 ECTS on a course equivalent to the EGC, or 120 ECTS on a course that does not allow direct access in 3rd year EGC.
Selection process+−
The selection is based on the following analysis: the candidate's academic record from the baccalaureate and then an oral examination before a jury.
Time limits & fees+−
Proposals for admission shall be submitted within 10 days. Selection fee: 75 €.
Mastery
3rd year
Block 1 – Designing a marketing strategy
- Digital Strategy
- Strategic Marketing
- Communication plan
- Brand Design & Content (Eng)
Block 2 – Deploying business policy
- Commercial Action Plan
Block 3 – Optimizing a company's financial performance
- Management Control
- Financial analysis
Block 4 – Leading an offer development project
- Personal development, Leadership & efficiency
- Logistics, Process & Ecological Impact
- Business Game (Eng)
- Entrepreneurship & New Economic Models
Other
- English
- Elective / Startup Innovation
Internships throughout the curriculum
- Year 1: 3 weeks course (S1), then 8 weeks course (if initial in 2nd year) or 13 weeks international course (if alternating in 2nd year)
- Year 2: In initial training, 17 weeks international internship – alternating, 3-day school rhythm / 2 business days (full-time from April)
- Grade 3: in initial training, 20-week end-of-school internship – alternating, 1-week school rhythm / 1-week company (full-time from February)
Integrate 3rd year directly
You validated 120 ECTS (bac+2) on a course equivalent to the EGC.
Selection process+−
The selection is based on the following analysis: the candidate's academic record from the baccalaureate, written tests in management, marketing and commerce, an oral examination before a jury (with a part in English).
Time limits & fees+−
Proposals for admission shall be submitted within 10 days. Selection fee: 75 €.
Assessment methods
Competencies are assessed in continuous monitoring and terminal examinations.
- Block 1 – Designing a marketing strategy: Case study (diagnostic marketing and proposed strategy)
- Block 2 – Deploying business policy: case study, oral trade negotiation and level test in English
- Block 3 – Optimizing a company's financial performance: financial case study (written file and oral restitution)
- Block 4 – Leading an offer development project: professional project (maximum 30 pages folder and support) and completion memory (maximum 50 pages folder and support)
Graduation: validation of the 4 skill blocks and a B1 level in English (the regulations also require a TOEIC of 550 minimum points). Blocks can be validated separately.
How to integrate the Bachelor?
General, technological or professional Baccalaureate, or already 60, 120 validated ECTS? Integrate the Bachelor ECG Business School Lille in 1st, 2nd or 3rd year according to your course.
Admission via Coursup for the first year.
Admission on file and oral interview before an educational jury for the 2nd year.
Admission on file, written tests (management, marketing, trade) and oral interview before an educational jury for the 3rd year.
The diploma is available in initial training, apprenticeship, contract of professionalisation, continuing training and by the VAE.
- Step 1: I'm registering on Parcourup
- Step 2: I select in the section « training of business and management schools baccalaureate+3 » EGC Business School of my choice. I can choose several EGC BS campuses.
- Analysis of the candidate's academic record (the notes of the French baccalaureate and the documents filed on the Parcoursup).
- Oral test before a jury.
- The selection is based on this double analysis and through a ranking.
- The admission proposals are published on Parcoursup according to the calendar.
- The selection is based on the following analysis: analysis of the candidate's academic record from the baccalaureate and oral examination before a jury.
- Proposals for admission shall be submitted within 10 days. Selection fee: 75€
- Admission in 2nd year: experiment.
- The selection is based on the following analysis: analysis of the candidate's academic record from the baccalaureate, written tests in management, marketing and commerce, oral examination before a jury.
- Admission proposals are submitted within 10 days, Selection fee: 75€ Admission in 3nd year: mastery.
Training rhythm
Length: 3 years – 1,309 hours of face-to-face training (excluding e-learning and internships)
Method: 100 % face (distinctive and occational asynchronous)
Rhythm: initial or alternance training from year 2 onwards
Return: re-entry September 2027 (delayed return possible in January 2027)
Year 1
- 1st semester : execution course (3 weeks).
- 2nd semester : 8 week commercial action course (if initial choice in second year) or 13 weeks international training course (if alternative choice in second year).
Year 2
- Initial training : 17-week international internship.
- In alternation : 3 days school / 2 days company.
3rd year
- Initial training : 20-week completion period.
- In alternation : 1 week school / 1 week company.
Opportunities
- Traffic Manager
- Customer care manager
- Marketing project leader
- Product Chef.fe
- Communications Officer
- Community manager
- Marketing Manager
- Digital Marketing Manager
- Digital sales Manager
- Business Developer
- Trade Officer
- Head of Sector
- Head of department
- Business Officer Export
- Procurement Assistant
- Business Team Manager
- Junior Management Controller
- Human Resources Manager
- Responsible for CSR
- Head of logistics team
- Financial Adviser
- Recruitment Officer
- Financial Auditor.
Our EGC students testify
-
![Testimony of Hélène at the EGC in Lille]()
Group project management, we've done so much at the EGC that I arrive in Master's, I'm already used to it. [...] Enjoy the promo, the atmosphere that there is, because it sometimes misses after.
Helen
Bachelor promo 2022-2025 -
![Testimony of Louis at the EGC in Lille]()
The EGC experience was first of all enriching, by the fact, of having a human-sized school, and proximity to all other students, faculty and stakeholders. But also by being able to do internships in France, abroad and alternation in the second year. Thanks to the exchange of inter-promos contacts, I did my second year internship in Croatia, this was the first time I went abroad, and it helped me a lot in my personal development and my level of English.
Louis
Bachelor promo 2022-2025 -
![Testimony of a student at the GSC in Lille]()
I really loved this school: the atmosphere between the students, the human size of the school, the follow-up, as well as the knowledge and experience of each teacher and speaker ensured my choice for this training.
Philippine
Bachelor promo 2021-2024
Your questions about the bachelor's degree
Admission, alternation, recognition of diploma, further education or job opportunities: here we answer the most frequent questions of future students and their families. If you do not find the answer you are looking for, our teaching team remains at your disposal for a personalized exchange.
The Bachelor is available from LAC. Admission is on file and motivational interview. The curious, dynamic and business-oriented profiles, customer relationship or marketing are particularly appreciated.
The alternation is possible from the second year according to the form of training. The school accompanies each student in his/her search for a business through his/her network of partner companies, throughout his/her training and also after it.
Yes. The Bachelor ECG BS Lille issues a diploma targeted by the Ministry of Higher Education. It is also listed in the National Directory of Professional Certifications (RNCP) at level 6 (BAC+3) under the number RNCP42680. It is recognized by employers and guarantees both academic and professional training.
Yes. Graduates of the Bachelor ECG BS Lille can pursue BAC+5 training at the EGC Business School, or apply to other major schools in France and abroad.
Head of Sector, Marketing Officer, Sales Advisor, Communications Manager, Account Manager... Graduates integrate SMEs, ETIs and large groups in all sectors of activity, in Hauts-de-France and beyond.
The cost of training is 6,500 € per year.
In alternation (possibly from the 2nd year), the training is taken over by the company's OPCO: there is no cost for the alternate.
The selection fee is 75 €.
Aid and financing schemes are available.
Contact us for more information.
Come to meet us
A question about the Bachelor? Want to visit the school? Our teaching team welcomes you for a personalized exchange.
03 28 53 00 00
58 rue de l'Hôpital militaire, 59000 LILLE
Located in the city centre, the campus is accessible by metro line 1, station « Rihour », about 4 min walk. Lille-Flandres Train Station is a 10-minute walk away. By car, Lille is joined by motorways A1, A22, A23, A25 and A27.
